This week, established beauty founders are expanding their businesses with new SKUs to deepen their connections with Gen A and Gen Z, as evidenced by Glamnetic’s Ann McFerran launching new brand Digi, and celebrity hairstylist Jen Atkin collaboratively combining her two companies OUAI and Mane. Elsewhere, fragrance is at the forefront of launches, including the debut of Pura and Pantone’s 2025 Color of the Year–inspired fragrance diffuser, and drops from Kayali and NOYZ. Here’s what else caught our editorial team's eye in the past seven days. RETAILFollowing success in the UK and Australasia, luxury skincare brand Emma Lewisham has launched at Credo Beauty as part of its US retail expansion. The brand will be stocked in all stores across the US, as well as online.Medical-grade skincare brand Obagi Medical has launched in India through a partnership with Nykaa online and in select stores. The launch includes the introduction of products such as Daily Hydro-Drops Serum Retinol 1.0 Cream and Professional-C Serum to the Indian market.NARS is the most recent prestige brand to land on Nykaa in a move to expand brand reach and strengthen presence in the Indian market. The brand is available online and in-store, launching with bestsellers including Orgasm Blush and Radiant Creamy Concealer.Australian Luxe-for-less brand MCoBeauty is set to launch at Target mid-February, with all products being priced at less than $15.BRAND